L Squared provides pharmacogenetic testing to healthcare providers, insurers and patients seeking to improve care through optimized therapy which help to reduce the cost of care.
I-ntellect’s scope of services included website development, an updated digital strategy and brand development. We worked with them to create, “The end of what if,” brand promise. This simply explained the benefits of pharmacogenetic testing that resonated with all stakeholders and broke through the clutter of a segmented and crowded category.
I-ntellect produced and optimized content for SEO, designed, and developed their website that details their service offerings, and drives awareness of their brand. A social media strategy increased online exposure and videos were produced to promote their benefits via YouTube.